Screenshot of the Stuff.co.nz main page masthead |
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URL | www.stuff.co.nz |
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Commercial? | yes |
Type of site | News |
Registration | Optional |
Available language(s) | English |
Owner | Fairfax New Zealand |
Created by | Independent Newspapers |
Launched | 27 June 2000[1] |
Alexa rank | 2,443. In New Zealand: 9 (September 2011)[2] |
Current status | Online |
Stuff.co.nz is a New Zealand news website owned and operated by Fairfax New Zealand, a subsidiary of the Australian company Fairfax Media. Stuff hosts the websites for Fairfax's New Zealand newspapers, including the country's second and third highest circulation daily newspapers The Dominion Post and The Press, and the highest circulation weekly, The Sunday Star-Times. It is also a web portal to other Fairfax websites such as TradeMe. In September 2011, the website had an Alexa rank in New Zealand of 9; the site's main competitor, The New Zealand Herald website, had a rank of 7.[3] The site statistics for August 2011 were 5.5 million unique browsers, and 180.9 million page views.[4]
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The former New Zealand media company Independent Newspapers (INL) launched Stuff on 27 June 2000 at a cybercafe in Auckland, after announcing its intention to go online more than a year earlier.[1][5] Advertising agency Saatchi & Saatchi conceived the name "Stuff", and INL had to buy the domain name from a cyber squatter.[1] In its first month, the site had 120,000 unique visitors.[5]
On 30 June 2003, INL sold its publishing assets including The Dominion Post, The Press, and the Stuff website to Fairfax Media.[6][7]
Fairfax upgraded the website in December 2006, and again on 4 March 2009, which added the ability for visitors to personalise the homepage.[8]
The first mobile phone news service from Stuff began in 2003, in a partnership with Vodafone New Zealand. On 21 April 2009, Stuff launched a dedicated mobile site, m.stuff.co.nz.[9]
For larger news events, the site usually creates a dedicated section, such as for the Bain family murders retrial and the February 2011 Christchurch earthquake. During the trial of Clayton Weatherston, the website accidentally ran the headline "Guilty of Murder" the day before the jury delivered the verdict. The article was quickly withdrawn, and Fairfax executive editor Paul Thompson said it was a mistake "we take very seriously."[10]
The site has won numerous awards including the Newspaper Publishers' Association awards "Best News Website" for 2010 and 2011.
The earliest articles still available on Stuff are from around August 2007; the fee-based website Archivestuff, also run by Fairfax, holds articles from 1 July 2000 onwards.
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